Terms & Conditions

The Service is used by two types of user:

• Creators — content creators who use Boom's AI coach to grow, plan content, and take part in brand collaborations; and
• Brands — businesses that use Boom to find creators and run marketing campaigns.

"You" means whichever type of user you are. Some sections apply only to Creators, some only to Brands, and some to both, as indicated.

You must be at least 18 years old and legally able to enter into a contract to use the Service, subscribe, run campaigns, or take part in collaborations. If you use the Service on behalf of a business, you confirm you are authorised to bind that business to these Terms.

You must also comply with the terms of any third-party platform you connect (including Instagram), and ensure your use of Boom does not breach those platforms' rules.

Depending on your user type and plan, the Service may:

• For Creators: connect to your Instagram account and analyse your content and audience; provide AI-generated content plans, posting schedules, and growth advice; generate and update a media kit; match you with brand, hotel, and restaurant collaborations; and provide support through in-app chat, WhatsApp, and Messenger.
• For Brands: help you find and hire creators, plan and launch campaigns, set budgets, moderate content against your guidelines using AI, and track campaign performance in real time.

We may add, change, or remove features at any time.

To use core features, Creators connect their Instagram account through the official Meta interfaces and authorise us to access the data those interfaces make available for the purposes described in these Terms and our Privacy Policy.

You are responsible for keeping your account credentials secure and for all activity under your account. Notify us immediately if you suspect unauthorised use. Creators can disconnect Instagram at any time in settings, which stops further processing of that data.

The Service uses artificial intelligence to generate recommendations, content ideas, schedules, creator matches, moderation decisions, and other outputs. AI outputs may be inaccurate, incomplete, or unsuitable for your situation. They are suggestions and automated assessments only, not professional, legal, financial, or business advice.

You are solely responsible for reviewing any AI output before acting on it and for anything you post, send, approve, or agree to. You should independently verify important information.

Any figures shown on our website, in the earnings calculator, in campaign planners, or inside the app — including follower counts, engagement rates, income ranges, collaboration values, cost savings, sales uplift, conversion rates, and timeframes — are illustrative estimates only. They are not promises, projections, or guarantees of any specific result.

Actual results depend on many factors outside our control, including your content, niche, budget, effort, and the policies and algorithms of third-party platforms. We do not guarantee that any Creator will gain followers or earn any particular amount, or that any Brand will achieve any particular reach, conversion, or return on investment.

Boom is a platform that connects Creators and Brands. Where a collaboration or campaign is arranged through the Service, the resulting agreement — including deliverables, usage rights, and payment for the work itself — is directly between the Creator and the Brand. Boom is not a party to that agreement.

We do not guarantee that any collaboration or campaign will be offered, accepted, completed, or paid, and we are not responsible for the conduct, content quality, contractual performance, or solvency of any Creator or Brand. Creators and Brands are each responsible for their own tax, disclosure, and advertising-law obligations (including clearly labelling paid or gifted content and following applicable influencer-marketing rules).

When a Brand launches a campaign or hires a Creator through the Service:

• The Brand sets the budget, brief, and content requirements; the Creator is responsible for producing content that meets the agreed brief.
• Our AI may moderate submitted content against the Brand's stated guidelines and flag potential issues. AI moderation is an automated aid, not a guarantee that content complies with the Brand's requirements, applicable law, or platform rules; final responsibility for content rests with the Creator and Brand.
• Analytics and performance data we provide are estimates based on available data and may differ from figures reported by third-party platforms.

• Creator subscriptions. Access to paid Creator features requires a subscription or one-time purchase as described at checkout. Prices, billing frequency, and any early-bird or promotional terms are those shown at the time of purchase. Where an early-bird or founder rate is offered, it applies only as described at the point of sale and only while your subscription remains active and uninterrupted. Subscriptions renew automatically at the then-current rate unless cancelled before the renewal date. You can cancel anytime in settings or by contacting us; cancellation stops future charges but does not by itself entitle you to a refund of amounts already paid, except as set out in Section 10 or as required by law.
• Brand platform fee. For campaigns, we charge a platform fee of the percentage of the campaign budget stated at the point of sale (for example, 3%). This fee is in addition to the campaign budget you allocate to Creators, unless stated otherwise.
• Payments and payouts. Where we facilitate payments between Brands and Creators, we do so as a technical facilitator only. Payments may be processed by third-party payment providers subject to their own terms. Campaign budgets, Creator payouts, and the timing of payouts are as described in the Service at the time of the transaction.
• Taxes. Prices and fees may be exclusive of applicable taxes, which will be added where required. Each user is responsible for their own taxes on income earned or payments made through the Service.

We offer a 100% money-back guarantee on eligible purchases as described on our website. To request a refund under the guarantee, contact us at support@getboom.ai within 14 days of your purchase. Where we have promised a refund if we miss an announced release date, that promise applies as stated at the point of sale. Platform fees and amounts already paid out to Creators for completed campaign work may be non-refundable, as described at the point of sale.

Statutory cancellation rights (consumers). If you are a consumer, you may have a legal right to cancel a purchase of digital services within 14 days under the UK Consumer Contracts Regulations (or equivalent local law). Where you ask us to begin providing the Service during that period, you acknowledge that you may lose the right to cancel once the Service has been fully performed, and that you may be charged for what you have used. Nothing in these Terms affects your non-waivable statutory rights.

You agree not to:

• Use the Service in breach of Instagram's, Meta's, or any other platform's terms;
• Use the Service for spam, fraud, harassment, hate speech, or any unlawful purpose;
• Misrepresent your identity, metrics, audience, or campaign results, or submit fake engagement;
• Circumvent the Service to avoid fees, or transact off-platform to evade the platform fee where a collaboration was arranged through Boom;
• Attempt to reverse-engineer, scrape, resell, or copy the Service or its AI systems;
• Upload malicious code or attempt to disrupt or gain unauthorised access to the Service.

We may suspend or terminate access for breach of these Terms.

The Service relies on third-party platforms and APIs, including Meta and Instagram interfaces and Google services. Your use of those platforms is subject to their own terms and policies. We are not responsible for changes to, or the availability of, those third-party services, which may affect the Service.

Boom is an independent product. It is not affiliated with, endorsed, sponsored, or administered by Meta Platforms, Inc., Instagram, or Google. All trademarks belong to their respective owners.

Protecting your data matters to us. In summary:

• How we process your data. We use third-party technologies, including Meta AI, the Meta Cloud API, and Google's Video API, to process your Instagram data so we can provide and improve the Service and give you the best possible experience.
• Improving our AI. We may use your data to improve our AI systems for you and for other users.
• No sharing of personal data. We do not share your personal data with third parties for their own marketing purposes.
• Where your data is processed. Our servers are located in Germany.

Full details of what we collect, our legal bases, how long we keep data, international transfers, and your rights (including access, correction, deletion, and objection under UK GDPR and EU GDPR) are set out in our Privacy Policy, which forms part of these Terms. If there is any conflict between this section and the Privacy Policy on a data-protection matter, the Privacy Policy prevails.

The Service, including its software, AI systems, design, text, and branding, is owned by SENSEI AI LTD or its licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Service in line with these Terms.

Your content. You retain ownership of the content you create and the material you provide. You grant us a licence to host, process, and use that content only as needed to operate and improve the Service as described in these Terms and the Privacy Policy. Where a Creator produces content for a Brand, usage rights in that content are governed by the agreement between them (Section 7).

The Service is provided "as is" and "as available." To the fullest extent permitted by law, we exclude all implied warranties, including fitness for a particular purpose and that the Service will be uninterrupted, error-free, or secure. This does not affect any warranties or rights that cannot be excluded under applicable law.

Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, or for any liability that cannot be limited under applicable law.

Subject to that, to the fullest extent permitted by law:

• We are not liable for lost profits, lost income, lost opportunities, loss of data, or indirect or consequential losses;
• We are not liable for any dispute, loss, or non-payment arising between a Creator and a Brand; and
• Our total liability arising out of or relating to the Service in any 12-month period is limited to the greater of the amount you paid us (in subscription or platform fees) in that period, or £100.

You agree to indemnify us against claims, losses, and costs arising from your breach of these Terms, your misuse of the Service, your content, or your dealings with other users (Creators or Brands).

We may suspend or terminate your access if you breach these Terms, if required by law, or if a third-party platform withdraws access we rely on. You may stop using the Service and close your account at any time. Sections that by their nature should survive termination (including Sections 6, 7, and 13 to 17) will continue to apply.

We may update these Terms from time to time. If we make material changes, we will take reasonable steps to notify you. Your continued use of the Service after changes take effect means you accept the updated Terms.

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have non-exclusive jurisdiction. If you are a consumer resident elsewhere, you keep the benefit of any mandatory consumer-protection rights available to you under your local law.

SENSEI AI LTD — Suite G1d Kingswood House, Richardshaw Lane, Pudsey, Leeds, England, LS28 6BN. Email: support@getboom.ai